Live More, Worry Less.

We provide comprehensive insurance solutions for families & individuals

At Platinum Benefit Advisors, we understand that protecting the health and well-being of your loved ones is a top priority. That's why we proudly offer a wide range of insurance solutions designed specifically for individuals and families.

Here’s how we help

At Platinum Benefit Advisors, we understand that protecting the health and well-being of your loved ones is a top priority. That's why we proudly offer a wide range of insurance solutions designed specifically for individuals and families. With our extensive expertise and industry knowledge, we strive to provide comprehensive coverage that meets the unique healthcare needs of every individual and family we serve. Our dedicated team of professionals is committed to helping you find the perfect insurance plan tailored to your specific requirements and budget.

Our goal is to ensure that you have peace of mind knowing that you and your loved ones are protected against unexpected medical costs and have access to the best healthcare services available.

Are you…?

  • We'll guide you through the process of transitioning your health coverage seamlessly, so you can focus on your new opportunity.

  • Celebrate love without the worry. Our experts will ensure your coverage aligns with your new life as a couple.

  • Parenthood brings joy and responsibility. We'll make sure your growing family has the protection it needs.

  • Embark on this new chapter with confidence. We'll help you explore your health insurance options in retirement.

What We Do

Each of these offerings plays a crucial role in your financial well-being. Whether it's about ensuring your health, safeguarding your loved ones, or planning for the future, we're here to guide you through every step of the process, ensuring that you're empowered to make informed decisions that support your goals and aspirations.

Health Insurance

  • Health insurance is the foundation of your well-being. It provides you with access to quality medical care, prescription coverage, preventive services, and more. Whether you're an individual, a family, or a business, we're here to help you find the health insurance plan that aligns with your needs and budget.

Retirement Planning

  • Retirement planning is a journey that requires careful consideration. We're here to help you map out a retirement strategy tailored to your goals. Whether it's through 401(k) plans, IRAs, or other investment options, our expertise ensures that you're on the right path to enjoy your retirement years with financial confidence.

Medicare Insurance Plans

  • As you approach the age of 65, Medicare becomes an essential consideration. We specialize in helping you understand the complexities of Medicare, including Original Medicare, Medicare Advantage, and Medicare Supplement plans. Let us guide you in making informed choices that ensure your healthcare needs are met during your golden years.

Disability Insurance

  • Disability insurance provides income protection in the event that you're unable to work due to illness or injury. This coverage ensures that you and your loved ones have financial stability during challenging times. We'll help you explore disability insurance options that safeguard your financial well-being.

Travel Health Insurance

  • Traveling should be an adventure, not a worry. Travel health insurance offers peace of mind as you explore new horizons. From unexpected medical expenses to trip cancellations, our travel insurance options are designed to provide you with comprehensive coverage, allowing you to focus on creating unforgettable memories.

Long-Term Care Insurance

  • Long-term care insurance is a crucial component of your financial strategy, ensuring that you're prepared for the costs associated with extended care services. Whether at home or in a facility, this coverage offers you and your family peace of mind by providing the resources needed for quality care.

Life Insurance

  • Life insurance offers financial protection for your loved ones in the event of your passing. It can help cover funeral expenses, outstanding debts, and provide financial support to your family. Whether you're looking for term life, whole life, or universal life insurance, we'll assist you in choosing a policy that secures your legacy.

Legal & Identity Theft Plans

  • Legal and identity theft plans are your shield against the unexpected. These plans offer legal assistance and identity theft protection, allowing you to confidently navigate legal matters and mitigate the risks of identity theft. Your security is our priority, and these plans provide an extra layer of defense.


Transitions can be tough, especially when it pertains to insurance and financial matters, but you don't have to navigate these waters alone. Life's journey is filled with twists and turns, some planned and others unexpected. From changing jobs to retirement, from the joy of getting married to the challenges of divorce, and even the solemn moments of losing a loved one – these transitions can be overwhelming to navigate, particularly when insurance and financial decisions are involved.

At Platinum Benefits, we understand life changes can be complex, and we're here to help you through them.

We're More Than Just Insurance Providers, We're Partners in Your Journey

HR Staff, Attorneys, CPA’s, and Employee Benefits Administrators trust us as their partner to assist their clients and employees affected by these transitions.


Meet the team

  • Brian Platte is a financial advisor, speaker, and educator located in Grand Rapids, MI.  He is also the founder and President of two Michigan based companies; Full Spectrum Retirement Services, Inc., an investment and retirement planning company, and Platinum Benefit Advisors, Inc., an insurance services company.

  • Maranda is an insurance broker specializing in Medicare. She hosts seminars and meets one-on-one to simplify Medicare. She helps clients find suitable options based on preferences, budget, and health needs.

  • Let me guide you through healthcare choices for a stress-free future. I'm Gretchen Southwell, your experienced and passionate health insurance agent. I'll fight for your health and financial security.

Why? Because we go beyond just offering insurance coverage. We provide guidance, support, and expert advice tailored to your unique situation. Whether you're changing jobs and need to understand how your health coverage will change, are getting married and want to ensure your new family is protected, are expecting a new child and need to adjust your coverage, or are retiring soon and seeking a smooth transition to your new health plan – we're here for you.

  • I am Liz Simon, a healthcare advisor for 9 years. I love helping people find the best coverage for their needs. Saving clients money on healthcare expenses brings me joy.

Your Life, Your Plan.

Transitions may be tough, but they don't have to be confusing or stressful. With us by your side, you'll have a partner who understands your unique needs and is dedicated to making your journey smoother.

Ready to take the next step? Contact us today to discover how we can help you navigate life's transitions with confidence.